Cooee Toys & Games

Your top distributor of Cooee in Australia

At Formula Sports and Games, we proudly distribute Cooee in Australia, offering retailers a trusted brand of toys and games that bring friends and families together. With a focus on fun, quality and affordability, Cooee toys are designed to keep kids entertained and engaged while encouraging active outdoor play

Stocking Cooee gives your business access to products that appeal to a broad audience, from young children to families looking for screen-free activities. With convenient wholesale sign-up and ordering, Formula Sports is your retail partner for Cooee products—we go the distance to provide top-notch service.

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About Cooee

About Cooee

Thanks to its wide range of family-friendly products, the Cooee brand has quickly become a favourite across Australia. Aussies love a day of in the sunshine—whether it’s classic outdoor toys or pool toys, Cooee provides endless play opportunities and fun in the sun.

For retailers, this means a versatile product line that can be marketed year-round. Parents trust the brand because it delivers durable, safe and entertaining toys at a price that suits most households. With Cooee, you can confidently add proven products to your store’s range.

Popular Cooee toys and games

Popular Cooee toys and games

Our Cooee range includes a variety of best-sellers that consistently perform well at retail:

  • Outdoor games – From pogo sticks and swing tennis sets to teeball and pool catch sets, Cooee makes outdoor play affordable and straightforward. The Cooee Grip is great for a “sticky” game of catch, if you want to stock something a little different—customers love this product!
  • Pool toys — Stock the ever-popular Banshee Torpedo set that whistles as it flies—an exciting experience for kids, a nostalgic time for adults. Alternatively, choose other classics like Finger Dartz, Pool Hoops, and Dive Subs.

  • Pool games & challenges — Customers can challenge their mates and settle the score with a game of Pool Basketball, Volleyball, Mini Soccer, or Footy—all Cooee pool balls are fitted with an air bladder, bouncing off the water!
  • Beach games - Cooee’s beach range keeps kids active and entertained on sand and shore. From throwing games like Mini Footy and Rope Quoits to water bouncing balls and beach paddles, there’s something for every beach outing. The Cooee Neoprene Beach Balls are lightweight and durable, perfect for games of catch or team challenges.

By offering this mix, retailers can meet customer demand for both indoor and outdoor fun, all under one reliable brand.

Why stock Cooee

Why stock Cooee

For businesses, adding Cooee toys to their shelves means access to products that are easy to sell and display. The brand’s colourful packaging and family-friendly appeal make it an impulse-friendly option and a planned purchase.

Cooee is also designed with Australian families in mind. Products are built to handle the backyard, the bush, beach, and the park — making them a natural fit for the local market. With affordable pricing, Cooee ensures accessibility without compromising quality, allowing retailers to cater to a wide demographic.

Parents and caregivers are increasingly focused on value and durability when choosing toys. Cooee delivers on both counts, with products that are made to last while remaining cost-effective. Safety is also a priority, giving retailers confidence in recommending the brand to families.

Cooee is more than just toys—it’s a brand that celebrates active, outdoor lifestyles for kids and families. By supporting organisations like Surfing Queensland and Surfing Australia, Cooee encourages kids to get outside, be active, and embrace the outdoors. This lifestyle positioning strengthens brand recognition and customer loyalty, giving retailers a product range that resonates beyond just playtime.

By stocking Cooee, you can align your business with a brand that customers can trust—because quality, trustworthy products matter.

Partner with Cooee Australia & Formula Sports

As an exclusive distributor of Cooee in Australia, Formula Sports offers retailers direct access to this classic Aussie brand. Whether you want to expand your outdoor toys category, introduce more family-friendly games, or stock a complete selection of Cooee toys, we make it easy to order and replenish.

With proven popularity, a broad product range and reliable quality, Cooee is a must-have for stores looking to strengthen their toy and games category. Partner with Formula Sports today and bring the fun of Cooee to your customers.

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